The reason tens of thousands of local businesses just like yours use radio is very simple: Radio reaches more people, more often, for less money, with more impact, than any other form of local media.
Radio is the dominant out-of-home media in the US, reaching 93% of your local consumers each week. Among the thousands of commercial messages that these consumers are exposed to each day, radio advertising is unique: it reaches consumers when they have little else to distract them. In fact, the engagement levels for radio advertising (the percentage of people who actively pay attention to the ads) is by far the highest of any mass media.
This impact is magnified by the emotional and motivating power of audio. Numerous studies have demonstrated that the connections made through audio messaging have more impact on consumers than either video or print. Because radio listening is extremely habitual, the medium reaches the same consumers with greater average frequency than any other media.
Finally, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar-sized audience with the same frequency, radio advertising costs a fraction of other local media.
Magic 95 is unique in the fact we are the only radio station to have its own channel on Lawton's Fidelity Communications cable system (Channel 2), providing even more coverage for your advertising message for no additional cost.
To learn more call or email us today!
President & General Manager
Locally owned and managed Magic 95 was established in 1982 and broadcasts on 95.3 FM with 14,000 watts and covers most of Southwest Oklahoma with a Hot AC music format. We also stream our broadcast live from our website, through Apple and Android products (including smartphones and tablets), on your Amazon Echo or Dot device, on Fidelity Communications channel 2 and on TuneIn.